Tips for writing your book
Tip One - Don't make the same 5 mistakes that most people make when writing a book
1. Don’t have a premise
2. Don’t write to their target audience
3. Don’t have enough material for a book
4. Don’t test their idea or prove their premise
5. Don’t understand the publishing process
Tip Two - Becoming visible is a risk most people will never take. They’re afraid that someone might attack your ideas, be critical of what they believe, or find fault in their process and that stops most people. Being visible goes against all your natural instincts so its no wonder that most people have a caribou mentality; stick with the herd and avoid the risk of being seen. Being visible moves you into the completion free zone. You become visible giving a talk, writing an article or penning a book.
Tip Three - Extends you reach
A recession is a war of business survival. The worst thing to do is to hide in the shadows and wait it out. You must give consumers a reason to come to you and additional reasons for choosing you over the competition. The strategy works during a recession because it extends you reach beyond your marketing zone and locates those prospects that have an immediate need for your service. When that type of prospect comes to you the sales process is flipped around; instead of you selling them they have to convince you why you should work with them.
Tip Four - Don't let people tell you that publishing business is dead! Look at the number and you decide.
3,082,740: Total number of titles produced in 2010
2,766,260: Number of nontraditional titles produced in 2010
316,480: Number of traditional titles produced in 2010
169% Percentage increase in nontraditional output in 2010
5% Percentage increase in traditional output in 2010
1,062,803: Total number of titles produced in 2009
764,448: Number of nontraditional titles produced in 2009
288,355: Number of traditional titles produced in 2009
289,729 2008
284,370 2007
274,416 2006
251,903 2005
275.793 2004
240,098 2003
216,138 2002
Percentage change from 02 – 09 34%
But nontraditional titles from 2002-2009 increased by 2242% percent.



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