The Free Market System

Most people look at life (politics) as if it were a zero sum game.  They believe if someone wins and that means that someone else has to lose.  What they don’t understand is in our kind of economic system benefits everyone. If I get rich because I invented the television, an internet, the automobile—that makes everyone also a little richer.  If I’m Bill Gates and I got rich because I invented a computer program that increased your work output by a factor of ten than doing your work by hand, then we’re both richer. For democracy to work ‘capitalism’ also has to work.  Capitalism provides privately owned resources and capital allocated through open markets and goods and services are acquired through supply and demand also known as the free markets.

Free markets are what fuel the movement of money through the economy, enriching its citizens along its way. 

The “future” is an abstraction

It doesn’t exist except as a concept only future that has any reality is the one that you continually create for yourself through each day’s contributions, achievements, and results. Take advantage of every resource that is immediately available in order to achieve as many small results and make as much daily progress as possible. Work with every resource and opportunity at hand, and your confidence will continually grow.

Marketing

There are the two possible outcomes when someone types a keyword into the search box and presses that search button.
1. They will find you. 2. They will find your competitor.  You need to have a present and a way of marketing that gets seen. 

Break the rules. Our planet breaks all the rules. In theory, and in accordance with the law, Earth ought by now to be in a state of barren disorder. Five thousand million years of existence should have been long enough to reduce our hot young world to a tired one on which everything has leveled out and settled down.  Our planet should be lifeless. But, of course, it’s alive.  Our world hums with creative energy, and somehow we seem to counter the chaos. The ocean heaves and turns, rain falls, land rises, winds blow and life blossoms—all because something keeps our world stable despite the odds of time.  I believe we all have a mission to do.  Get it done!

Tips for telling your story

Don’t rummage around in your past for ‘important events- events you think are important enough to justify asking a reader to spend her weekend reading about them. Write about small, self-contained incidents that still vivid in your memory. If you remember them it’s because they contain a larger truth that your readers will recognize in their own lives.

Knowledge Is Power We often hear that knowledge is power. But this statement is only a half- truth. Knowledge is only potential power. Knowledge is power only when put to use—and then only when the use made of it is constructive.  Einstein was once asked how many feet are in a mile. Einstein’s reply was, “I don’t know. Why should I fill my brain with facts I can find in two minutes in any standard reference book?” Einstein taught us a big lesson. He felt it was more important to use your mind to think than to use it as a warehouse for facts.

Authors need a homepage. Yet very few know what to include on it. Many authors believe it’s simply a 24-hour advertisement for your books, requiring no more than an image of your book’s cover and a few jacket blurbs.

Those people are wrong!

Here’s the secret to a successful author website: It should be sticky. As the name implies, there should be enough content on your homepage to make people stick around for a while.  Content comes in two forms: information and entertainment

Tips for writing your book

Don't make the same 5 mistakes that most people make when writing a book

1. Don’t have a premise

2. Don’t write to their target audience

3. Don’t have enough material for a book

4. Don’t test their idea or prove their premise

5. Don’t understand the publishing process

 Tip Two - Becoming visible is a risk most people will never take. They’re afraid that someone might attack your ideas, be critical of what they believe, or find fault in their process and that stops most people. Being visible goes against all your natural instincts so its no wonder that most people have a caribou mentality; stick with the herd and avoid the risk of being seen. Being visible moves you into the completion free zone. You become visible giving a talk, writing an article or penning a book.

The marketing process works with all forms of social media, and conventional marketing programs.  This process allows for the possibility for (Bigger) and unexpected outcomes.  For example; A simple two-page how–to article placed in an industry trade magazine motivated a prospect to move his entire business ($63 million dollars in managed assets), which generated an annual recurring income stream of income ($630,000) to his firm.  That one event literally transformed his small financial planning firm into a nationally recognized money management business making him and his partners multi-millionaires.     

Tip Three - Extends you reach

A recession is a war of business survival. The worst thing to do is to hide in the shadows and wait it out. You must give consumers a reason to come to you and additional reasons for choosing you over the competition. The strategy works during a recession because it extends you reach beyond your marketing zone and locates those prospects that have an immediate need for your service. When that type of prospect comes to you the sales process is flipped around; instead of you selling them they have to convince you why you should work with them.

Tip Four - Don't let people tell you that publishing business is dead! Look at the number and you decide.

3,082,740: Total number of titles produced in 2010
2,766,260: Number of nontraditional titles produced in 2010
316,480: Number of traditional titles produced in 2010
169% Percentage increase in nontraditional output in 2010
5% Percentage increase in traditional output in 2010

1,062,803: Total number of titles produced in 2009

764,448: Number of nontraditional titles produced in 2009

288,355: Number of traditional titles produced in 2009

289,729 2008

284,370 2007

274,416 2006

251,903 2005

275.793 2004

240,098 2003

216,138 2002

Percentage change from 02 – 09 34%

But nontraditional titles from 2002-2009 increased by 2242% percent.